Di era ketika hampir semua brand berlomba di platform digital, banyak yang lupa bahwa masyarakat Indonesia masih hidup di dua dunia: layar  dan jalanan . Dan di jalanan—mulai dari Sudirman, Gatot Subroto, sampai jalur padat Jabodetabekdung—brand bertemu audiens dalam format yang tidak bisa dilewati begitu saja: billboard dan baliho . Media ini tidak pernah benar-benar “ketinggalan zaman.” Justru di tengah saturasi digital, OOH (Out-of-Home) kembali terasa penting karena ia me

Di dunia digital sekarang, banyak orang kenal brand pertama kali lewat Instagram, TikTok, atau iklan online. Tapi kenyataannya, banyak keputusan beli masih terjadi di depan rak  — di minimarket, supermarket, atau toko kelontong. Orang bisa lihat brand Anda online berkali-kali, tapi ketika akhirnya mereka berdiri di aisle dan melihat pilihan yang ada… yang menentukan bukan “siapa yang paling sering muncul di feed”, tapi siapa yang paling jelas, paling menarik, dan paling gampa

The Omnichannel Imperative in Indonesia’s Activation Landscape Indonesia’s consumer landscape has reached a turning point. Today’s audiences expect seamless experiences that connect offline brand activations with online conversion pathways —whether that means scanning a QR code at a booth to buy online or sharing a live AR experience on social media. According to recent studies on omnichannel marketing in Indonesia, brands that deliver connected experiences see higher satisfa

Discover how experiential marketing, driven by Gen Z’s demand for real experiences and nonlinear journeys, is redefining brand activation in Indonesia — turning audiences into active participants and co-creators of brand stories. The Shift Is Here: From Viewers to Participants Not long ago, brand activations in Indonesia followed a predictable formula: brands spoke, audiences listened, and — sometimes — purchased. The consumer’s role was passive. Today, that era has definitiv

Discover how consumer skepticism is transforming BTL marketing in Indonesia. Learn why authenticity, co-creation, and transparency now define successful brand activations. Introduction: When “Fun” Feels Forced In today’s Indonesia, consumers have developed what marketers might call a sixth sense for sincerity . They can spot a sales pitch disguised as “experience” from a mile away. Recent research suggests that 73% of Indonesian event attendees believe most brand activations

Let’s be real, too many brands still advertise like it’s the Instagram-only era.They boost posts, run broad traffic campaigns, and hope something lands.Then the reports come in and everyone asks, “Why is our CAC climbing even though the creative looks solid?” The truth? The ad isn’t broken.The system  is. Advertising today isn’t about volume or vanity metrics. It’s about connection, consistency, and conversion.The brands winning in 2026 aren’t the loudest. They’re the ones wi

The Modern Visibility Challenge In today’s hyper-digital world, visibility isn’t just about having a sleek website — it’s about being...

Discover how Giza Design & Build and Element Branding create impactful indoor and outdoor brand experiences, from Oatside displays to...

Interface delivered impactful sports activations for Reebok, Skechers, and Sports Direct in Indonesia—connecting communities through runs, courts, and store launches.

Most of the time, building a strong brand happens online. Great content, ads, and collaborations all matter. But sometimes, an extra...

A relaxed look at how Sunrise helped Mestakula sell 700+ yoga programs through Meta Ads—boosting ROAS and making wellness feel simple and human.

— A Reflection from the Sunrise Digital Marketing Team Let’s be honest—most brand content isn’t working. Not because it’s bad.Not because...

Introduction In the competitive digital landscape, a strong SEO strategy  is the cornerstone for businesses aiming to enhance their...

Introduction Increasing ticket sales in a competitive market requires strategic, performance-driven digital marketing. Ancol Taman Impian...

In today’s competitive market, standing out is essential for brands looking to elevate their presence and make a lasting impression....

In 2024, Kopi Good Day  took its brand activation to the next level by engaging the energetic and creative high school crowd through the...

Introduction In the competitive world of retail, capturing customers' attention at the point of purchase is crucial. ELEMENT BRANDING...

Launching a new product and driving engagement in a highly competitive market requires more than just a traditional approach—it calls for...

Jakarta Fair, or Pekan Raya Jakarta (PRJ) , is one of Indonesia’s biggest annual events, drawing in thousands of visitors looking for...

The harmful effects of UV rays are a concern for many, especially in a tropical country like Indonesia, where sun exposure is a daily...