When marketing teams sit down to plan growth, the conversation often starts with media spend, reach, and digital performance. But for many brands operating in Indonesia’s FMCG and retail space, the most decisive moment does not happen online. It happens in the store. More and more research points to the same conclusion. A large share of purchase decisions in Indonesia are made after shoppers step inside the store, not before. This simple insight changes how brands should thin

Di era ketika hampir semua brand berlomba di platform digital, banyak yang lupa bahwa masyarakat Indonesia masih hidup di dua dunia: layar  dan jalanan . Dan di jalanan—mulai dari Sudirman, Gatot Subroto, sampai jalur padat Jabodetabekdung—brand bertemu audiens dalam format yang tidak bisa dilewati begitu saja: billboard dan baliho . Media ini tidak pernah benar-benar “ketinggalan zaman.” Justru di tengah saturasi digital, OOH (Out-of-Home) kembali terasa penting karena ia me

Discover how Giza Design & Build and Element Branding create impactful indoor and outdoor brand experiences, from Oatside displays to...

Introduction In the competitive world of retail, capturing customers' attention at the point of purchase is crucial. ELEMENT BRANDING...