Discover how experiential marketing, driven by Gen Z’s demand for real experiences and nonlinear journeys, is redefining brand activation in Indonesia — turning audiences into active participants and co-creators of brand stories. The Shift Is Here: From Viewers to Participants Not long ago, brand activations in Indonesia followed a predictable formula: brands spoke, audiences listened, and — sometimes — purchased. The consumer’s role was passive. Today, that era has definitiv

In today’s competitive market, standing out is essential for brands looking to elevate their presence and make a lasting impression....

In 2024, Kopi Good Day  took its brand activation to the next level by engaging the energetic and creative high school crowd through the...

Who doesn’t know Samyang, the famous spicy Korean instant noodle brand that has captured the hearts of spice lovers in Indonesia?...