In the high-traffic malls of Jakarta or the lively pop-up markets of Surabaya, brand activations are louder than ever. Companies invest billions of Rupiah into spectacular physical builds, immersive installations, neon lights, and celebrity appearances. Yet a recurring problem remains. Once the event ends and the structures are dismantled, a familiar silence follows. The “buzz” disappears, the crowd moves on, and any data collected often ends up sitting in a spreadsheet that

The Question Every Marketing Leader Eventually Faces It usually happens in a meeting. The campaign has ended. The numbers look good. The presentation deck is ready. Then someone from leadership asks a simple question: “So… what did we actually get from this?” For many marketing leaders in Indonesia, this is where the confidence starts to fade. Clicks, impressions, views, and engagement are easy to report. But when the conversation shifts to revenue, growth, or business impact

Let’s be real, too many brands still advertise like it’s the Instagram-only era.They boost posts, run broad traffic campaigns, and hope something lands.Then the reports come in and everyone asks, “Why is our CAC climbing even though the creative looks solid?” The truth? The ad isn’t broken.The system  is. Advertising today isn’t about volume or vanity metrics. It’s about connection, consistency, and conversion.The brands winning in 2026 aren’t the loudest. They’re the ones wi

The Modern Visibility Challenge In today’s hyper-digital world, visibility isn’t just about having a sleek website — it’s about being...

Most of the time, building a strong brand happens online. Great content, ads, and collaborations all matter. But sometimes, an extra...

A relaxed look at how Sunrise helped Mestakula sell 700+ yoga programs through Meta Ads—boosting ROAS and making wellness feel simple and human.

— A Reflection from the Sunrise Digital Marketing Team Let’s be honest—most brand content isn’t working. Not because it’s bad.Not because...

Introduction Increasing ticket sales in a competitive market requires strategic, performance-driven digital marketing. Ancol Taman Impian...

When it comes to educating parents about the importance of children’s digestive health, nothing works better than combining entertainment...

The ‘Paket Berdua’  campaign was designed to promote a special ticket deal targeting couples, families, and friends who wanted to enjoy a...

Who doesn’t know Samyang, the famous spicy Korean instant noodle brand that has captured the hearts of spice lovers in Indonesia?...

Creating a successful digital marketing campaign for wellness products requires more than just well-designed ads—it involves...