In Indonesia’s exhibition scene, space is no longer just a physical area. It is one of the most expensive marketing investments a brand makes. Across venues in Jakarta, Bandung, Surabaya, and Bali, the challenge feels familiar. Booth rental costs keep going up, while usable space often feels smaller than expected. Layout restrictions, traffic rules, and crowded exhibition floors all play a part. For marketing and procurement teams, this makes every exhibition decision harder