How Sunrise Helped Mestakula Sell 700+ Yoga Programs (Without Feeling Like an Ad)

A relaxed look at how Sunrise helped Mestakula sell 700+ yoga programs through Meta Ads—boosting ROAS and making wellness feel simple and human.

Yoga, Ads, and a Not-So-Complicated Campaign That Worked

Let’s be honest—ads aren’t exactly the first thing that comes to mind when you think of yoga. But that’s what made this campaign fun to work on.

When we at Sunrise teamed up with Mestakula (a wellness platform we helped build), the goal was clear: help more people discover their Yoga for Beginners program—and get them to actually sign up.

We weren’t out to “go viral” or over-engineer anything. Just real people, real needs, and a program that could help. The result? 700+ people joined, and we saw a solid 19.87% increase in ROAS. Not bad, right?

Let’s break down how we did it—without overcomplicating things.

Step One: Make It Make Sense (and Make It Easy)

The heart of the campaign was simple: help people take that first step into yoga—no stress, no pressure, and definitely no confusing sign-up process.

Here’s what we focused on:

• 💬 Messaging that speaks like a human. No lofty wellness jargon. Just “hey, we see you. This might help.”

• 📸 Visuals that feel calm, not corporate. We tested both static images and short videos that matched the tone of the program—friendly, not flashy.

• 🧘 A landing page that loads fast and explains things clearly. No one wants to scroll forever or guess what they're signing up for.

• 💳 Payment? Easy. We made sure people could pay using whatever method worked best for them.

  
  

Basically, the whole experience was designed to feel like a gentle nudge, not a sales pitch.

Step Two: Watch What Works (Then Do More of That)

Like most digital campaigns, things didn’t go perfectly from the start—and that’s fine.

We tried out different ad creatives, ran some A/B tests, and kept a close eye on what people clicked, ignored, and actually converted on. Some things flopped. Some things flew. The key was not overthinking it—just learning as we went.

Here’s what made a difference:

• 🔁 Testing variations of copy, visuals, and CTAs

• 📊 Scaling up the winners

• 🔍 Tweaking weekly to keep performance improving

  
  

By the time things settled, we’d bumped up our CTR by 5.81% and stretched that ROAS up by nearly 20%. More importantly, the sign-ups kept coming in.

700+ People Chose to Start Yoga. That’s the Real Win.

One of the best parts of this campaign? Knowing that each of those 700+ people who signed up probably did it because they wanted something to shift—a routine, a mindset, a morning habit.

And that’s what made the numbers feel more meaningful. Sure, we hit the sales goal, and that’s great. But what really stuck with us was how this campaign stayed true to the spirit of the product: helpful, accessible, and calm.

Why This Worked (And Might Work for You, Too)

At Sunrise, we don’t believe in overcomplicated strategies. We believe in smart ideas, real communication, and keeping a pulse on what works.

For Mestakula, one of our own IPs, we were more than just the marketing team. We were partners in building something valuable from the ground up. That gave us the flexibility to test, learn, and grow without losing sight of the people we were trying to reach.

What we bring to the table:

• 📈 Performance mindset, always tracking what works

• 🧠 Creative that actually connects, not just looks good

• 🤝 Collaborative energy — we treat your brand like it's ours

• 🛠️ Full-funnel thinking — ads, landing pages, follow-ups — all aligned

  
  

The Importance of Authenticity in Marketing

In today's digital landscape, authenticity is crucial. Consumers are more discerning than ever. They seek brands that resonate with their values and understand their needs. This is especially true in the wellness industry, where trust plays a significant role.

By focusing on genuine messaging and relatable visuals, we created a connection with our audience. They felt seen and understood. This approach not only drove sign-ups but also fostered a sense of community around the Yoga for Beginners program.

Engaging the Audience: A Continuous Journey

Engagement doesn’t stop once a user signs up. It’s essential to maintain that connection. After the initial sign-up, we implemented follow-up strategies to keep participants engaged. This included sending personalized emails, offering additional resources, and encouraging feedback.

By nurturing this relationship, we not only retained participants but also encouraged them to share their experiences. Word-of-mouth marketing can be incredibly powerful, especially in the wellness space.

Let’s Keep It Simple — And Get Real Results

If you’ve got a product or program you believe in—and you want to get it in front of the right people—let’s talk.

We’d love to help you grow with a campaign that’s smart, simple, and human.

👉 Sunrise