Sports Activation Is Our Playground: How Interface Turned Runs, Courts, and Stores into Unforgettable Experiences

Interface delivered impactful sports activations for Reebok, Skechers, and Sports Direct in Indonesia—connecting communities through runs, courts, and store launches.

When Global Campaigns Meet Local Realities

When global sports brands enter Indonesia, they face a familiar challenge: how to keep a global campaign intact while making it resonate locally.

That’s where Interface makes the difference. With Reebok, Skechers, and Sports Direct, we proved that effective sports activation is not just about visibility—it’s about creating authentic, localized experiences that communities want to join and share.

Reebok Run & Zig It: Localizing a Global Vision

Reebok’s global “Run & Zig It” campaign celebrated the idea that running can happen anytime, anywhere. But Indonesia isn’t London. The streets, the pace, the culture—it’s different.

Instead of simply copying the global blueprint, Interface translated the idea into something locally relevant. In Jogja, Surabaya, and Jakarta, we designed community runs that blended Reebok’s performance message with everyday Indonesian touchpoints—routes surrounded by greenery, local stalls, and familiar streets.

The ZigTech series became more than a product highlight; it became a shared community experience.

👉 This is our expertise: taking a global idea and making it live, breathe, and connect in Indonesia.

Skechers #MainNyaman: Turning Trial into Experience

For Skechers, the goal wasn’t just to showcase shoes. It was to make people feel what comfort and performance truly meant.

So instead of staging a standard launch, we invited KOLs and media in Jabodetabek to put the Vipers Court Rally series to the test—on the court, in real action.

The result? Honest, first-hand experiences that spoke louder than any tagline.

Conversations about Skechers weren’t scripted; they were earned.

👉 Our strength: designing activations where the product story writes itself through real experiences.

Sports Direct Semarang: A Store Opening That Stood Out

Store launches can easily blur into routine ribbon-cuttings. Sports Direct wanted more.

In Semarang’s DP Mall, we turned the opening into a discovery moment, spotlighting padel—a sport still fresh to many Indonesians. Visitors didn’t just walk through a new store; they interacted, tried, and left with a sense of what Sports Direct could mean for their sporting lifestyle.

👉 This is another area where we excel: transforming standard launches into memorable brand introductions.

Solving the Big Challenges

Across all three campaigns, one challenge was consistent: standing out in a market dominated by powerhouse brands.

Our solution:

• Second-city strategy → activating communities in Surabaya, Jogja, and Semarang, where attention is less crowded and impact feels bigger.

• Global-to-local adaptation → breaking down international campaign narratives and rebuilding them in ways that felt natural and relatable in Indonesia.

  
  

This combination gave each brand an edge—authentic relevance without losing their global identity.

Results That Last Beyond the Event

• Brand Awareness Lift: Each campaign made its product or store the talk of the local market.

• Community Engagement: Events became experiences people joined, shared, and remembered.

• Localized Credibility: Campaigns felt Indonesian—because they were built for Indonesian audiences.

At Interface, this is what sports activation means: not just noise, but connection and credibility that lasts beyond event day.

Sports are our language. We’ve partnered with global brands, navigated complex markets, and consistently delivered activations that balance global direction with local truth.

Our differentiators:

• Global-to-Local Expertise: We don’t just translate; we transform campaigns for Indonesia.

• Community-First Thinking: We design activations around how people really live and play.

• Strategic Sharpness: From choosing the right cities to building the right experiences, we know how to maximize impact.

• End-to-End Delivery: Creative, production, execution—handled seamlessly.

  
  

That’s why sports brands trust Interface to carry their message, their product, and their reputation.

Conclusion & CTA

From runs with Reebok, to courts with Skechers, to store launches with Sports Direct, one truth is clear: sports activation is our playground, and it’s our expertise.

If you’re ready to go beyond standard campaigns and connect your brand with Indonesian communities in a way that sticks—let’s make it happen.

📩 Contact us at marketing@f4elements.com to start your next sports activation with Interface.