Attention adalah Mata Uang Paling Mahal di Retail Retail modern di Jabodetabek sedang mengalami fenomena yang sangat menarik. Di satu sisi, konsumen semakin digital. Di sisi lain, physical store tetap menjadi bagian penting dari shopping journey. Laporan NielsenIQ Asia Shopper Trends 2024 menunjukkan bahwa konsumen Asia semakin menjalankan perilaku omnichannel, menggabungkan discovery secara digital dengan aktivitas belanja di toko fisik. Bahkan shopper semakin aktif berpinda

When marketing teams sit down to plan growth, the conversation often starts with media spend, reach, and digital performance. But for many brands operating in Indonesia’s FMCG and retail space, the most decisive moment does not happen online. It happens in the store. More and more research points to the same conclusion. A large share of purchase decisions in Indonesia are made after shoppers step inside the store, not before. This simple insight changes how brands should thin