XL DIGIRACE SEASON 5

DigiRace is a competition presented by XL Axiata that involves Key Opinion Leaders and local communities to try directly the XL Axiata network through XL and Axis products based on digital by using social media as a tool to solve challenges. For this campaign, we managed 360 Plano virtual game by involving 35 national KOL to join the virtual travelling along with the meet and greet for their followers. Through this event, we are reach more than 3 million and 4 million impression from social media.